Welcome to Google Analytics

Google Analytics gives you the free tools you need to analyze data for your business in one place, so you can make smarter decisions.
  • Complete information
    Understand your site and app users to better check the performance of your marketing, content, products, and more.
  • Get insights only Google can give
    Access Google's unique insights and machine learning capabilities to make the most of your data.
  • Connect your insights to results
    Analytics works with Google's advertising and publisher products, so you can use your insights to deliver business results.
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